Understanding Cognitive Biases and Marketing

This chapter explores the false consensus effect and its impact on communication within organizations, stressing the need for clear messaging when advocating for change. It also delves into the role of beliefs in marketing, emphasizing the necessity of aligning marketing messages with the audience's underlying values to drive genuine engagement. Furthermore, the chapter introduces techniques like the 'five whys' to better comprehend beliefs and market positioning, highlighting the importance of consumer perspectives in shaping effective marketing strategies.