"Our sales goals actually start with marketing, which, again, is another reason why it's so important that you have your alignment," he says. "I can really be a cound of the tether and just the constant feedback lot to bring that back to the team."
You’ve got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That’s a completely different story. In Part Four of our series, How Your Business is an Airplane, we’re focusing on the Left Engine – Sales. You don’t have to go full-on used car salesman to get your leads to convert. There’s a better way, and we’re teaching it to you in this episode.
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