2min chapter

How I Built This with Guy Raz cover image

Chobani: Hamdi Ulukaya

How I Built This with Guy Raz

CHAPTER

Is There a Better Yogurt in Turkey?

Humde: I thought it's milk and culture. There's not cost side of this. It's just knowing how to make it. And I thought people will love it. Why would it not? If they're buying this shit, they could buy that stuff. That was my data point. So there is a disconnect between how people are talking about it and how the market conditions are.

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