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431: How to use Jobs-to-be-Done rankings

Global Product Management Talk

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How AI Can Help You Understand Your Consumer Better

The workshop itself, you have gone into the transcripts and you've cut out two or three sentences that a person actually said. So this is really great empathy exercise for clients. We've taken it a step farther and we've asked transformation engines to a general intelligence transformation engines to now pull out actual actions and actual reasons, actual tensions. It's knocking time out of the process where we haven't gotten quite there yet.

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