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Exchanges #360: Ein Thinktank für den Handel von morgen
exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel
Herausforderungen im Online-Handel
Dieses Kapitel behandelt die Chancen und Herausforderungen des Online-Handels im Kontext des Social Shoppings und der Nutzung sozialer Medien. Es wird erörtert, wie persönliche Erfahrungen und technologische Veränderungen das Einkaufsverhalten verschiedener Generationen prägen.
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