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Kapitel 1: Det vigtigste princip for personlig indflydelse (sommerskole)
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Vigtigheden af relationer og kontekst i personlig indflydelse
Kapitlet fokuserer på hvordan kontekst kan være vigtigere end substans, med eksempler fra Malcolm Gladwells bog 'Blink' der viser at læger undgår søgsmål på grund af bedre relationer med patienter, ikke færre fejl.
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