142 (Sell): Part 1: Energize your prospecting with multi-channel mastery (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)
30 Minutes to President's Club | No-Nonsense Sales
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How to Keep Track of Your Messaging and Account Research
Vin: My minimum commitment is an hour of prospecting each day. One day it's way more than that, depending on the amount of meetings I have. The accounts that I do focus on, I'll reach out to basically all the personas that I seem a good fit. So if I reach out to that account once on Monday, I'm reaching out to again to them on Wednesday. If we're getting nowhere with these accounts, maybe we'll continue with them for another week.
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