Paul Craven - How Magic's Insights Can Revolutionize Your Understanding of Behavioral Finance
Standard Deviations with Dr. Daniel Crosby
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The Elephant Is More Cushiony Than Your Shoes, Right?
We spend so much time trying to appeal in our persuasive processes to the rider. And yet we could spend a lot more time letting that person smell the leather in the car rev the engine and less time with them with a brochure that talks about horsepower, right? Let me carefully hear though, I mean, there will be petrol heads,. There will be people that love the engines. We're not saying don't buy that. We're just saying, don't think that's all you need to apply to most people because there are lots of people like that.
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