How to Be the Obvious Choice in the Space

If you are perceived as the safest, smartest option for this tiny barrel of fish that you're standing next to, then they are going to attract people who are feeling the most fear. So when you become the go to person in the space, that's exactly the effect it'll have,. You're going to start to attract clients who feel like the stakes are higher. And if you can successfully do that, then you can dial up the buying power on your business.