Is It Difficult for Senior Management to Buy Empathy?

How do you build trust in user research? What are the challenges of running collaborative studies? And what do you tell a product team when a tester falls asleep? Hear how Steve Bromley went from studying history to becoming one of the UK’s leading user researchers.   Steve Bromley is a UX researcher, consultant, author and educator. He was a lead user researcher at Playstation, where he worked on numerous AAA titles (including Horizon: Zero Dawn, No Man's Sky, and LittleBigPlanet 3).  Since leaving Playstation, Steve has established user research teams for the UK Parliament and Reach plc, the UK’s largest commercial publisher. Steve holds a Masters of Human Centred Computing from the University of Sussex.   ======   Check Steve out here:   Website: http://stevebromley.com/ Twitter: https://twitter.com/steve_bromley LinkedIn: https://www.linkedin.com/in/stevebromley/   ======   Thank you for tuning in! If you liked what you saw and want more ...   ... please leave us a review on Apple Podcasts (or wherever you listened).   You can also follow us on our other social channels for more great UX and product design tips, interviews and insights!   LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/   ======   Host: Brendan Jarvis https://www.linkedin.com/in/brendanjarvis/