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Top Signals, How Shaun Maguire & Augustus Navigated Backlash, Comet Review, VW Electric Bus Flops | Farbood Nivi, Sean Frank

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Shifting Focus: TikTok's Transition from Shops to Advertising

This chapter explores TikTok's strategic move away from its Shops feature to refocus on advertising for profitability. The discussion highlights the unique engagement of younger users on TikTok compared to other platforms like Meta.

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