When i interviewed you seven years ago, you were really struggling to make an electric by a sort of a running joke with your investers. We didn't really want to get into the am electronic and softwer world, but we were forced into it because no one else would make it for us. And as ever with all great leaps of faith, we totally underestimated how complicated it was. But if you're determined, and as long as you don't, you know, compound investment, just like compound growth, don't bet the farm.
With the climate crisis mounting, cycling is often touted as being part of the solution for how we can make our cities less congested, more green and generally more pleasant places to be. The unmistakable silhouette of a Brompton bike, first created by Andrew Ritchie in the late 1970s, fits many of the credentials crucial to helping solve today's transport and mobility challenges and yet the company’s unique folding design has been a favourite for citydwellers for decades. It’s now the subject of a new book: The Brompton: Engineering for Change, written by Brompton CEO Will Butler-Adams and the book's co-author financial journalist Dan Davies. Will recently joined our host Rosamund Urwin of the Sunday Times to tell her about the Brompton story.
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