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2min chapter
Engineering for Change, with Will Butler-Adams
Intelligence Squared
The Future of Soft Electronics
When i interviewed you seven years ago, you were really struggling to make an electric by a sort of a running joke with your investers. We didn't really want to get into the am electronic and softwer world, but we were forced into it because no one else would make it for us. And as ever with all great leaps of faith, we totally underestimated how complicated it was. But if you're determined, and as long as you don't, you know, compound investment, just like compound growth, don't bet the farm.
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