
#15 - What Does it Take to Differentiate? | James Doman-Pipe, Remote
Coffee & Compete
00:00
The Biggest Lesson You've Learned at Head Start
At caako, i was trying to learn everything as we were doing it. At head start, i was able to put all those lessons i've learned into practice. We found out through research, again, getting on the phoame of people interviewing for us. And we messaged actually three different kind of frames of value in that process. The rational brain recognizes the cost savings and cold, hard business impact. And then weu've got this emotional heart story that is all about the social impact and wilting to do good in the world.
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