The three most kind of departments or functions that I've seen communities live in are one product. And then three CX or CS, whether it's like customer experience overall,. Whether there's a CS, like customer success ops and it lives in there. Those three are generally the buckets where I've seen community live. It can have such a vast impact that the whole concept of community or community-led growth can really touch every team from product to sales to marketing to CS, whatever you kind of call your organization.
Joel Primack, Community Leader at Lattice walks us through community, taking a look at some of the types of communities and how to focus them to drive customer engagement and success. Using this info, you can select what is needed to best support your organization and then use that focus to develop your strategy.
You can find Joel here
You can email Joel here
The Community-Led Growth Show Podcast
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