Living the Adventure: Family, Surfing, and Brand Evolution

John John Florence is a three-time World Surf League Champion and one of the most naturally gifted surfers of his generation.

This conversation explores John John's decision to step away from competition at his peak. We discuss his evolution from forcing outcomes to allowing flow, why mastery begins with surrendering control, and transforming pressure into presence. We delve into why external achievements can't heal internal wounds and his choice to prioritize fatherhood over fame.

Through it all, John John shares the profound life lessons the ocean has taught him.

This is surfing as spiritual practice. And John John is the perfect guide. Enjoy!

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