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The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 412
The Game w/ Alex Hormozi
The Invisible Hand
Alexander: We need a acquisition channel that doesn't behave in these three ways. Word of mouth is quadratic in nature, meaning one person tells two, two people tell four, four people tell eight. And so we have far more leverage on the acquisition of oecustomer ind this process rate here is what will drive down your cost of acquisition over time at scale.
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