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Jerry Acuff. What You Don’t Know About Sales. Episode 691 with The Real Brad Lea (TRBL)

Dropping Bombs

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Reducing Friction and Sales Resistance

The speaker discusses the importance of reducing friction and sales resistance when trying to sell a product. They emphasize the need to make the potential customer feel comfortable and not biased, in order to increase the chances of selling them something. The speaker explains their strategy of focusing on the attributes and benefits of their own product rather than bashing competitors, and the importance of asking questions to understand the customer's perspective.

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