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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
How to Start a CRM Strategy
At IBM, we would never launch a product where we were just dead at market leader because it's really hard. The much more common way to do it is I'm a little company and I'm trying to get into CRM space. So what I'm going to do is carve off a piece of the market where I can win. And there's a whole lot of specific stuff you could build into that that sales force is just never going to build and maybe you win there. It's just your beach head. That's just where you land.
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