The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role
The Manager's Playbook
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Navigating the Manager's Role in Music
This chapter explores the evolving responsibilities of music managers, particularly for independent artists gaining autonomy over their careers. It emphasizes the importance of collaboration, strategic market investments, and transparent financial communication within artist-manager partnerships. The discussion also highlights the complexities of revenue sharing and the need for managers to foster strong support systems for artists navigating the challenges of the music industry.
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