Creatures of Habit
Hidden Brain
00:00
The Power of Habit
In much of our lives, our actions are actually not being driven by conscious and deliberate intention. We have this general sense that we're doing things, but it's not driven by an active decision making process. So the interesting thing is that because we don't acknowledge or often recognize how powerful these unthinking forces are,. In many of our campaigns, our public health campaigns, for example, we focus primarily on changing people's conscious beliefs and attitudes.
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