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Sam Mckenna on booking meetings without cold calling

Outbound Squad

CHAPTER

Subject Lines - Don't Bury the Lead

Sen: I get tensa cold emils, and i can, i have like a folder with like 500 in im. The rest are so templated they don't even some of them dont have my name. Sen: Are there any kind of no techniques, or no formulas, or strategies, or anything like that that you have for subject lines? Get folks t open? E mils, i would, sae, if especially, if you done, you're show me, you know me. Don't bury the lead.

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