PRODUCTEA with Leah, Growth & Senior Leadership cover image

107: Andres Glusman: Why Your A/B Tests Are Lying (and How to Fix Them)

PRODUCTEA with Leah, Growth & Senior Leadership

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Essential Readings on Experimentation and Product Development

This chapter discusses key reading recommendations for those interested in experimentation and product development. It highlights 'Getting Real' by 37 Signals for practical insights, alongside the more challenging but essential 'Four Steps to the Epiphany' by Steve Blank.

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