The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO WIN THE LARGE COMPLEX SALE WHEN YOU ARE THE MOST EXPENSIVE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Introduction

Exploring the intricate sales process involved in selling high-tech equipment for cryogenic and quantum computing applications, with insights into the challenges faced in securing funding for such products in university environments.

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