Lex: I belong to a group of people that think the model of self-deception as lying to oneself ultimately makes no sense. In order to lie to you, I have to know something you don't, and I have to depend on your commitment to the truth in order to modify your behavior," he says. "I don't think that's what we do to ourselves" Lex: We can bullshit ourselves, which is a very different thing than lying. He goes on to explain how this works by making things salient so that they are catchy to you.

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