Getting Cash Flow Right With Subscriptions

In the with the initial customers, the revenue you were generating from them was all based on transactions. There was no subscription. So I saw, let's go back to the drawing board. Let's just put chart purely on success. Now we're billing quarterly in advance our subscription fees, which just so helps with cash flow and manageability. And notice noting that was built in a rears. But really, there was a bit of a learning for me actually is just how critical cash flow is. You can't sustain a business like that until you've got real proof or unless you have a big funding book after paid it.