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3min chapter
User Engagement and Expert Intuition (with Rob Haisfield)
Clearer Thinking with Spencer Greenberg
How to Design for the Failure of Users
Failing is often demoralizing and if the user doesn't have sufficiently high motivation when that failure occurs, they might just leave at that point or get frustrated. Another thing I'll say about sort of designing for the fact that users will fail is that you have to think carefully about the motivation of the user. And again, like this just kind of gets at this notion that it's a low hanging fruit for increasing retention of an app.
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