Is Crave Ability a Thing of the Past?

The ultra process foods have a drug like effect on the reward center of the brain. The goal is exactly that you eat one chip or one cooky or one pretzel and you are compelled to finish the whole bag, right? And then, and then you finish the bag, ad you're compelled to go drink a soda or something like that. So that's, that's a mixed little sense in terms of the business model. An, and this sounds very nefarious when you imagine these scientists, like, specifically trying to play with your brain, but that's what these foods are designedto do.