The Relevance of Food Labels

The food system is continually finding a way to lower its costs and loopholes in marketing and advertising. So you often get these little groups of nutritionists or angry mums that have had kids that have been negatively affected trying to lobby against these marketing laws and legislations. And it's just such a, a grassroots effort that is, is shunned by the fact that they just don't have the money to compete in this space.