3min chapter

Freelance to Founder cover image

How to Generate the Best Leads

Freelance to Founder

CHAPTER

Do You Need to Narrow Down Your Service Offering?

Morgan: Should you niche down further or sort of stay just at the pet level? Or should you pair down your offering? I'd like to start talking about your offering a little bit and there's something that sort of stood out when you were first telling us about your ideal client. Morgan: From what I know so far about your business, I would ditch the web design stuff. Do it, do it for fun on your own, whatever,. But I would, I would focus on the content creation for a couple of reasons. It feels like maybe that's not actually your expertise. You can have these other ideas and services and test them out as you grow.

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