THINKING FAST AND SLOW - Commented Book
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The Effect of Repetition on Likeness
The words that were presented most often in one of the university papers were the least frequent in the other. No explanation was offered, and the reader's queries were answered by the statement that the purchaser of the display wished for anonymity. The effect does not depend on consciousness at all. It occurs even when the repeated words or pictures are shown so quickly that the observers never become aware of having seen them.
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