Creative Marketing and Authenticity in Business

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Inside PostHog’s Journey to $100M: Insights from co-CEO and mother of hedgehogs: James HawkinsIn this episode, we chat with James Hawkins (https://x.com/james406), the co-founder of PostHog! James shares how PostHog is growing in revenue, the unique ways they approach marketing and sales, and the importance of being open source and developer-focused. He also gives tips on hiring strategies and the critical role of product innovation. Plus, we discuss their plans for embracing AI and new products in the pipeline. As per youge: like, comment & subscribe! 🚀

00:29 In-Depth Presentation by James

01:22 Product Development and Customer Base

02:37 Support and Sales Team Evolution

07:11 Revenue Goals and Strategic Shifts

13:57 Marketing and Branding Strategies

27:00 Building and Validating New Ideas

32:10 Scaling Through User Recommendations

32:21 Balancing Data-Driven Decisions and Gut Feelings

32:57 Early Stage Product Focus: Debugging and Basic Analytics

34:18 Expanding Beyond Engineering: Marketing and Sales Tools

34:52 Building a Comprehensive Marketing Stack

36:01 Challenges and Strategies in Tool Development

40:37 Hiring Technical Founders: Pros and Cons

46:07 Trusting Developers and Embracing Chaos

58:37 AI Integration and Future Plans

01:05:41 We sing the Morning Maker Show song

See transcripts and past episodes on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠morningmakershow.com⁠⁠⁠⁠