3min chapter

The Science of Success cover image

The Number One Reason Why You Resist Making Big Changes In Your Life with Jen Sincero

The Science of Success

CHAPTER

How to Negotiate With Your Old Identity to Create Habit Change

"It really is about taking, I don't know, three or four minutes to get clear on the specifics of that identity," she says. "A lot of this self- transformation work comes down to getting very specific about beliefs and words." She adds: "We are creatures that are motivated by emotion, not necessarily logic for better or worse"

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