How to Communicate Brand Value Online

In this zany world we live in at the moment, achieving increased profitability is on every commerce leader’s priority list. In order to fully understand how to impact profitability it is vital to deeply understand your profit & loss (P&L) statement. There are some things on the P&L that cannot be influenced and there are some that can be. This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the Digital Shelf Playbook series from the DSI, and our special guest, Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr. Together, they dive into the manufacturer P&L and talk through some actionable strategies you can use to drive more profitability.