How I Started a Butcher Box in 2015

I started working on this full time around Memorial Day of 2015. We launched a Kickstarter in September, early September of 2015. Within the first 24 hours, we had, I think, three X-Star goal. So it was quick to realize, hey, this is going to be something. It took a lot of time and energy and effort to build that snowball as it started going down the hill.