"How Do You Stay Close to Culture?" | Marketing For the Now Episode 25 with Gary Vaynerchuk
The GaryVee Audio Experience
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Cultural Engagement in Sports
This chapter explores the intersection of sports and culture through the lens of the U.S. Tennis Association. The discussion emphasizes the importance of understanding audience dynamics, representation, and innovations in engaging younger generations. It highlights the return of live events, the impact of NFTs, and strategies for enhancing brand relevance amid evolving cultural trends.
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