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2min chapter
Eduard Dörrenberg – der Mann hinter Marken wie Alpecin (#701)
OMR Podcast
Wachstum durch effektive Kommunikation und Werbung für Männerprodukte
Diskussion über die Bedeutung von Kommunikation für das Produkterläuterung und Investitionen in Fernsehwerbung und Sport-Sponsoring, um Männer anzusprechen, die spät gegen Haarausfall vorgehen. Betonung des sozialen Drucks, gut auszusehen in der heutigen Zeit und die Rolle von sozialen Medien wie Instagram.
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