The Moral ABCs of Soap

The label that I read always talks about the moral ABCs and because of the design so insane, I can't figure out what they are. So all this stuff is written in tiny print on every soap label. But number one is, if I'm not for me, who am I? Nobody. Number two: Yet if I'm only for me, what am I? Nothing. If not now, then when? Once more, unless constructive, selfish, I work hard perfecting. First me, absolutely nothing can help perfect me.