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11min chapter
Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)
Mobile Dev Memo Podcast
Navigating Mobile Programmatic Advertising Post-ATT
This chapter explores the complexities of mobile programmatic advertising in the wake of Apple's App Tracking Transparency. It highlights the shift to AI-driven strategies for optimization, budget reallocations between platforms, and the importance of early adaptation in the evolving gaming landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode