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The Four Types of Leverage That Exist
The ability to change people's minds is the fourth scarce high value ROI skill that exists. The best persuaders of our era are ones who, for them, I would argue, aggregated power because some people at a certain point, you run out of needs for money. And so if you can do this in concert at scale, you can A, change the world, but B, you can also make a ton of money. All four work as corollary to the four types of leverage that exist. These are how fortunes are created.