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Brian Scordato: Most entrepreneurs have one thing in common. They don't want to talk to anyone. He says the real reason is that they tie their startup ideas to their self-worth. The most successful entrepreneurs tend to be the ones who don't see themselves as entrepreneurs.

Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.

We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear.