How to Scope Your Jobs to Be Done Landscape

Alex: There is a little bit of framing that happens when you scope your jobs to be done landscape who do we want to innovate for where do wewant to innovate. So then after you've done that framing what you want to do is you want to go out and and talk to people so jobs to bedone research begins with qualitative interviews, he says. Alex: You're also going to hear a lot about the emotions and the outcomes that people want  and that's really what you're doingYou can create a job maps and you can create job stories and you can prioritize the outcomes as well too once you have that basic information but to answer your question that comes from the bottom up