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2min chapter
The Guy Mafia, Agency Affiliates, Mini Katanas, and More
My First Million
The New Theory on What It Takes to Have a Great Ecom Brand
If you want to make it an ecom, one of the things you got to do is find people who are strangely and unapologetically obsessed with a certain lifestyle. And then you just need to sell them things. So here's an example, Katana store, right? They're always fine. Like it's like the fine Indian guy who loves Japanese culture. Right. You went from making fun of this to adding to cart in like six seconds. By the way, these are dope. I'm gonna buy me a fucking sword. These are sick. This is my updated theory on what it takes to have a great ecom brand.
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