The normal seasonality is there, but it's different in every city. In ala, the summer is relatively slow, and the fall and winter are big because of the weather. So when you're in atlanta or new york, the summer is fine. You can shoot all you want to. It's not cold or dreary or whatever. And so that's one piece that is keeps us on our toes, is it's not absolutely cooki cutter. i'll bet you behind the scenes at the arbian bees of the world, they've found the same thing,. We're just different kinds of people in the midwest versus east coast versus west coas.