Add Dot cover image

Innovating at Scale: Lessons from McDonald’s Tech Evolution

Add Dot

00:00

Navigating the MarTech Landscape

This chapter examines the complexities and rapid growth of marketing technologies, emphasizing the need for a strategic approach to tool selection. It outlines the importance of assessing existing systems and capabilities to effectively navigate the overwhelming choices available in the MarTech world.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app