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2min chapter
Talking Advanced Audiences With NBCU’s Alison Levin
AdExchanger
Maximizing Programmatic TV Advertising Strategies
This chapter explores strategies for optimizing programmatic TV ad buys, highlighting the significance of using diverse advertising assets and channels like Peacock. It offers marketers guidance on utilizing first-party data and effective attribution to enhance campaign performance and media strategies.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode