How to Get People to Wash Their Hands Routinely

At cedar sinai hospital, the hand hygiene rate among physicians was about 60%. The leadership at the hospital were mortified. They decided to form a committee that would spy on doctors and reward them if they washed their hands. But it didn't work; some doctors even game the system. A staff epidemiologist came up with an idea: What about us? Do we have these bacteria on our hands?