No Stupid Questions 116. Do People Pay Attention to Signs?
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Sep 25, 2022 The discussion kicks off with how signage can influence positive behaviors, like hand washing. Listeners learn about the surprising effects of signage on bathroom etiquette and highway safety. From playful designs to serious messages, the psychology behind signs is fascinating. The challenges of promoting hygiene in healthcare are highlighted, including innovative strategies that go beyond traditional methods. They also tackle listener misconceptions about hygiene practices and reflect on personal insights, making for an engaging exploration of everyday choices.
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The One-Towel Challenge
- Adam Wick asks if signs can change behavior, citing a colleague's attempt to reduce paper towel usage.
- The sign detailed a hand-drying method: shake 12 times, fold the towel, and dry.
DMS Effectiveness
- Dynamic message signs (DMS) on highways don't significantly reduce total crashes.
- However, they slightly reduce nighttime crashes related to impaired driving and speeding.
Salience Backfires
- Displaying traffic fatality counts on highway DMS increased crashes, contradicting the intended effect.
- This "in-your-face" messaging possibly distracted drivers, worsening safety.