12min chapter

Earn Your Happy cover image

How to Protect Your Business with Compliant Marketing Strategies with Anik Singal

Earn Your Happy

CHAPTER

Navigating Compliant Marketing Strategies

This chapter explores the necessity of compliant marketing strategies, emphasizing the importance of substantiating claims and avoiding misleading statements. It also discusses the guidelines for using testimonials in marketing and advocates for a shift towards safer, character-based testimonials to mitigate risks.

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