2min chapter

Acquired cover image

Nike

Acquired

CHAPTER

Nike's Pithy Values

"This is stream of consciousness all from Rob Strasser, all into the typewriter. Some of them are things that Nike would never say today because it shows the trade-offs inherent in their business." "I think there's also something very clear, dangerous bureaucracy, personal ambition," he says. "'You don't win by playing defense,' we're on offense all the time,'" David adds.

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