#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy
Let's Talk Loyalty
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Ryan Derade, Head of Loyalty at Giant Food
Ryan Derade is head of loyalty at Giant Food in suburban Maryland. He's also an adjunct professor at Georgetown University where he teaches loyalty strategy within hospitality. Running a loyalty program, as you well know, it's almost like running a small bank. There are costs, there's liabilities, and you need to measure it very effectively.
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Transcript
